Sportswear Industry

Byigor

Sportswear Industry

Sportswear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include shorts, tracksuits, T-shirts, tennis shirts and polo shirts. Specialized garments include wet suits(for swimming, diving or surfing) and salopettes (for skiing) and leotards (for gymnastics). For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour.Here is a comparative study of Nike and Puma. Introduction of Nike:

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The word ‘Nike’ has transcended its original definition in greek mythology as the winged goddess of victory to become a household name. The victory part remains intact because the company that made Nike a hallmark is readily recognizable as the leader in the industry. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon.

It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bower man and Phil Knight, and officially became Nike, Inc. on May 30, 1978.

The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Nike town name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo. NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. NIKE sells athletic footwear and athletic apparel. Its product portfolio includes running, training, basketball, soccer, sport-inspired urban shoes and children’s shoes. It also markets shoes designed for tennis, golf, baseball, football, lacrosse, walking, outdoor activities, skateboarding, bicycling, volleyball, wrestling, cheerleading, aquatic activities and other athletic and recreational uses.

NIKE sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment and other equipment designed for sports activities. The Company sells its products to retail accounts, through NIKE-owned retail stores, and through a mix of independent distributors and licensees, in over 180 countries worldwide. Introduction of Puma:

PUMA is one of the world’s leading Sport lifestyle companies that designs and develops footwear, apparel and accessories. PUMA is one cat that changes its stripes. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn.

The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. Puma SE (officially branded as PUMA) is a major German multinational company that produces athletic shoes, footwear, and other sportswear headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.

Both companies are currently based in Herzogenaurach, Germany. Puma makes football shoes and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruijff, Enzo Francescoli,Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps, Robert Pires, Zlatan Ibrahimović, Radamel Falcao, Sergio Agüero, Cesc Fàbregas, Marco Reus, and Gianluigi Buffon. Puma is the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt “Clyde” Frazier, and for its endorsement partnership with Joe Namath.

Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed toPuma. Puma’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name, in 1948. Puma’s shoe designs feature the distinctive “Formstrip”,[4] with clothing and other products having the logo printed on them. The company offers lines of shoes and sports clothing designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States.

Puma owns 25% of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and association football leagues. Since 2007 Puma SE has been part of the French luxury group PPR. Working for PUMA means working for one of the world´s leading Sportlifestyle companies. PUMA stands for flat hierarchies and an informal and easy working atmosphere within a young, dynamic and international work environment. The structure allows employees from every level to communicate freely and openly with superiors and each other. Characterized by mutual respect and appreciation of each individual, the working atmosphere at PUMA encourages great performance.

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